Taking advantage of the front-of-the-house merchandising power of national brands with strong consumer loyalty can help drive the following positive outcomes for your restaurant, convenience store, or retail food operation:
- Prompt impulse sales of higher margin items
- Up-sell products in the snack, beverage, appetizer, and dessert categories
- Promote exciting new offerings that sell without discounting
- Introduce “grab-and-go” items that guests can take home or back to the office
- Increase the overall guest check average
Each business owner will ultimately decide which national brands reflect the appropriate quality and value proposition of their establishment. The “tools of the trade” in front-of-the-house merchandising may include branded counter displays, tabletop and table tent promotions, branded bakery and dessert cases, high-impact food photography in the form of posters or counter cards, and various branded checkout, wait staff, and server promotional tools.
Some national brand manufacturers may provide access to a wide variety of powerful merchandising tools simply by agreeing to use the brand in the establishment.
Campbell’s Foodservice – Campbell’s Foodservice provides merchandising and equipment solutions for both its hot soup program and its cold beverage program for foodservice establishments. Merchandising resources include branded soup kettles, soup server wells, countertop and tabletop merchandisers More, as well as beverage equipment and branded point-of-sale materials. More .
Danone Foodservice – Danone’s unique coffee bar merchandising program is ideal for a variety of operations and features branded countertop displays and dispensing units. More.
General Mills Foodservice & Convenience: Merchandising includes branded displays, countertop promotions, plan-o-grams, point of purchase materials, and additional resources. More.
Johnsonville Foodservice – Johnsonville’s equipment and merchandising programs include point-of-sale materials to increase breakfast, appetizer, and sandwich sales in convenience stores. Colorful posters, magnets, static clings, and equipment solutions for heating and holding. More.
Kellogg’s Foodservice – Kellogg’s convenience store merchandising programs feature a wide variety of promotional and planning tools that include floor planners, plan-o-grams, merchandising guides, and profit planners. More.
McCain Foodservice: Merchandising including colorful signage, promotional materials, and equipment solutions. More.
Smucker’s Foodservice – Smucker’s merchandising includes tabletop caddie programs for jams and preserves, snack product displays, and a selection of coffee merchandising and equipment solutions for its Folgers, Café Bustelo, and Java Coast brands including menu boards, airpot wraps, loyalty kits, table cards, posters, banners, and more. More.
Tyson Foodservice: The Tyson programs support multiple brands and include merchandising such as hot dog roller grills, branded warmers, insert cards, bakery displays, and more. More.
Concepts for Profit will continue to provide new insights on the latest in-store marketing and merchandising solutions to help drive profitable foodservice sales.
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