Concepts for Profit works to help foodservice operators drive profitable business improvement at the local level. We believe that profitable growth can be achieved for both the operator and its suppliers by focusing on the current drivers of consumer demand.
We support the foodservice community in fostering mutually-beneficial relationships between operators, distributors, and manufacturers that work to satisfy the consumer and help grow the category together. Our focus is simple:
- Organize around the ever-changing requirements of the foodservice operator by identifying the ideal products and combinations that help the operator improve the credibility of the menu offering in the eyes of the consumer, creating product pull-through at the local level.
- Leverage the manufacturer’s investment in market research, merchandising, and category insights that are regularly shared with major national chains, but often don’t reach the local independent operator.
- Drive a solutions-based sales strategy tied to metrics every operator follows on a daily basis: Improvements in guest traffic, higher check average, and profitable menu innovation.